Saturday, November 18, 2023

The knotty economics of student loan debt

People in the US owe a whopping $1.7 trillion for higher education. An economist weighs in on how to deal with the ballooning college tab.

Most economists agree that college is a wise investment. People who complete four-year degrees typically earn more than people who only finish high school, and they report higher levels of financial well-being across their lifetimes, such as more retirement savings. Countries with more educated populations are wealthier, achieve greater innovation and have more engaged citizens.

But who should pay for college? Individuals who receive college degrees? Or the government, using income collected from taxpayers?

The United States, most of the United Kingdom and Australia are among the places that require students and their families to pay for college, while many countries in continental Europe draw more on public funds. Yet even countries like the United States rely on taxpayer dollars to support students who do not have the cash to pay tuition out of pocket, or the credit required to borrow large sums from a private lender, says Constantine Yannelis, an economist at the University of Chicago Booth School of Business.

There’s a strong economic argument for government investment in higher education for students from less advantaged backgrounds, who stand to benefit most from government-backed loans, Yannelis and his coauthor, Columbia University economist Greg Tracey, write in a 2022 article in the Annual Review of Financial Economics. But for complex reasons, the way that the United States has structured its student loan system has led to a massive increase in student debt over the past two decades, spiraling from $364 billion in 2004 to a balance of roughly $1.7 trillion owed today.

When an individual can’t pay that debt and defaults on a loan — technically defined as missing nine months of payments — it can damage their credit rating and make it difficult or impossible to get future financial aid or qualify for a loan to buy a house or car, which can have an outsized effect on their lives and could be a drag on the economy in the long-run.

A new policy to help struggling borrowers, the Save on a Valuable Education (SAVE) plan, will go a long way to ease the financial and psychological hardships student debt imposes on the most vulnerable borrowers, says Yannelis. But more work is needed to fix the US student loan system and ensure that investing in higher education leads to greater financial health, rather than less, he says.

Knowable Magazine talked with Yannelis about the complex drivers of rising student debt, what can be learned from other countries’ approaches to supporting higher education, and what US borrowers need to know as the pandemic-driven moratorium on student debt repayment ends.

This conversation has been edited for length and clarity.

Just how big is the US student debt burden?

The outstanding student loan balance is about $1.7 trillion. That’s a massive number. It’s similar to the gross domestic product of major countries like Russia or Brazil. The typical federal student loan borrower owes almost $40,000 and there are about 45 million student loan borrowers. So this is a very large balance of debt affecting tens of millions of people. Only mortgage debt is larger in the United States.

Who is most affected by student debt in the US?

There’s a lot of heterogeneity. But the graduates of for-profit colleges — places like the University of Phoenix and the now-shuttered Kaplan University, which aren’t selective in their admissions policies and charge high tuition fees — predictably, these graduates do much worse than other student loan borrowers. They have much higher default rates, much lower earnings, and very high loan balances relative to their earnings. Minority and particularly Black borrowers tend to have higher loan balances and higher loan default rates. Women tend to default less than men, and are also starting to outperform men in terms of college completion. So, if I were to focus on groups that I am concerned about, it’d be graduates of for-profit colleges, people who drop out, Black borrowers and men.

Why do you say it’s “predictable” that graduates of for-profit colleges do worse?

You see it in the data: Certain schools have high student loan default rates year after year.

In my work with Adam Looney, we have shown that over the past 30 years, about 90 percent of the variation in loan defaults is driven by government policies expanding and contracting credit to for-profit colleges and changing the share of student enrollment at those schools.

When the government expands the amount of credit available for student loans, for-profit colleges expand enrollment and increase tuition fees. This basically drives all the variation we see in the number of people who default on their loans. For-profit colleges account for only about 10 percent of student enrollments in the US, but about a quarter of student loan borrowers and about half of loan defaults. They make up a disproportionate number of bad outcomes. The upshot of this research is that we can solve a lot of problems by focusing on a relatively small number of schools.

Are for-profit colleges responsible for the recent increase in student debt, too?

In terms of what’s driving the total load of student loan balances, there are a lot of factors. Some of them are quite negative. Others are neutral, and others are actually positive.

Unlike other types of household debt, US student loan debt has just gone up and up over the past 20 years. Since 2000, the amount that students owe has increased by more than 600 percent. We haven’t seen that at all in other forms of debt, even during the housing boom in the 2000s.

One reason is an increase in government credit: The government has raised limits on how much students can borrow, and schools have captured some of those increases by raising tuition.

You can also point to the demographics of the population: That’s changing a little bit now, as fewer people enroll in college, but over the past 20 years, we’ve had fairly large cohorts of people going to college. There were about 13 million undergrads in 2000, compared with almost 19 million today.

Another factor that’s often overlooked, which is not such a bad thing, is that over the past 15 years, the government has introduced a lot of programs that allow borrowers to essentially extend the lifetime of loans, by making smaller payments when they’re fresh out of college. That leads to higher loan balances, if people are repaying their loans over a longer period, or even not making any payments at all. But it’s less of a hardship for people if they make smaller payments as a portion of their income.

How does community college fit into the picture? Isn’t that supposed to be an affordable alternative?

Yeah, that’s one thing that I forgot to mention: Another one of the reasons for the increase in student loan balances is budget cuts. Community college is more expensive than it was in the past, and under-resourced, because unfortunately, when states run into fiscal trouble — as many did during the housing crisis — one of the first things that they cut is education spending.

Community colleges do better than for-profit colleges in terms of the amount of debt their students take on and how often they default on their student loans. But community college is also more expensive than it was in the past, and there’s overcrowding. Community colleges are not deliberately predatory: They’re not thinking about maximizing revenue at the expense of students. They just have very limited resources and many other constraints.

You mentioned that as government support for student loans increases, tuitions tend to rise too. How should policymakers tackle that?

The core of the student loan problem is that borrowers borrow from the government, and then pay tuition to schools. So if schools are behaving in a predatory way — like for-profit schools — their incentive is to sign up warm bodies, get them to take out government loans, and then, if the borrowers default, it’s the taxpayer’s problem. It’s not the school’s problem.

To fix this, policymakers could make schools’ payments contingent on outcomes. Brazil did this in 2017, essentially giving schools skin in the game and making them pay a fee for high dropout and default rates.

I’m studying the effects of this reform now, and it’s not yet clear whether this policy is desirable or not: The big concern is that schools might improve their outcomes simply by taking fewer borrowers that come from more challenging backgrounds. And that, of course, would be a terrible thing. We want to be very careful to make sure that schools are incentivized to improve quality, but not punished for taking on students from challenging backgrounds.

Let’s talk about the pause on student loan repayments in the US which began in March 2020. How did that affect borrowers?

I’ve studied that question with Michael Dinerstein, who’s in the University of Chicago economics department, and a great graduate student here at Chicago Booth, Ching-Tse Chen. We wanted to know how the student loan payment moratorium in 2020 affected borrowing and consumption outcomes.

To study this, we used an institutional quirk in the ownership of loans. Some federal loans are owned by the government. Others are owned by private banks and guaranteed — meaning that the government would pay the banks if the loans were to default.

For arcane legal reasons, only the loans owned by the government saw a freeze in 2020, so you had something that approximated a natural experiment, with some people still paying on their loans and others not.

We used this feature to generate quasi-experimental variations. And we found something that surprised me, at least. We saw that individuals included in the payment freeze ended up borrowing more in other types of debt: mortgage loans, credit cards and auto loans. We also found no effect on other loan defaults — meaning that people defaulted just as much on other types of loans as they did before the pause — which was also surprising.

Our findings are generally consistent with people having more cash on hand and being able to make down payments. It also suggests that policies like loan moratoria can have perverse effects, and lead to more debt in the long run.

What you’re describing sounds like an economic stimulus, if people were spending more on things like houses and cars.

Exactly. So in terms of the policy implications of that finding, there’s a glass-half-empty and a glass-half-full way of looking at it.

The glass-half-empty way is that these households will have more debt in the long term, which could depress consumption several years later. The glass half-full way is exactly as you mentioned: This is a very cheap way of doing stimulus.

If you look at writing stimulus checks directly, or other policies we tried during the pandemic, those are costly because the government pays directly. Whereas if we freeze debt payments, most of those dollars will be repaid later. So as a cheap way of doing stimulus, the policy worked.

Are you worried about what will happen as US student loan repayments start up again?

I’m less concerned about the resumption of student loan payments than I was six months ago. I was really concerned that this payment resumption would be a disaster, but I think that the government took some steps that were quite sensible to alleviate potential concerns.

One is something that the government is calling an “on-ramp” in terms of student loan repayment. It means that borrowers don’t actually have to make payments for a year — or to put that more precisely, if they don’t make payments within that first year, it won’t damage their credit scores and the loans won’t go into default.

What will happen is that interest will accrue. So, there’s some cost to not making payments during this period, but it’s not a catastrophic cost. I think that’s important, because we’ve had a lot of people who have not been making payments for three years. Now they’ve lost touch with their loan servicers, they may have moved during the pandemic. Many major loan services, like Navient, exited federal student loan servicing, so those loans were transferred to other companies. People may think it’s a scam if some company they’ve never heard of tells them that they owe student loan payments. I think it’s fantastic that this on-ramp is occurring — it will give people time to get their lives in order.

Another good thing that’s happening is that a new income-driven repayment plan was introduced, the Save on a Valuable Education plan. Income-driven repayment plans link the amount of borrowers’ payments to their incomes. The way they work is that people pay a fraction of their income above the federal poverty line.

This new plan increases the threshold of the federal poverty line above which borrowers must pay. So, if you’re fairly low-income — earning $32,800 or less for individual borrowers, and $67,500 for borrowers with a family of four — you don’t pay at all. Low-income borrowers will make very small or no payments under this plan, and for many people loan balances will be forgiven after a decade.

That’s restricted to undergraduate borrowers, right? If you have debt for graduate school, nothing changes?

Yeah, exactly. Something to keep in mind is that on average, people who go to graduate school earn more than people who don’t. If you plot incomes by student loan balances, it’s the people with big student loan balances who are earning the most. People like doctors, lawyers, a lot of professionals who have MBAs, many of them have high student loan balances, but they also earn a lot of money.

Student debt is the only debt where people with lower loan balances default at higher rates than people with higher loan balances. And that’s because there are a lot of people, like people who drop out of college, or people who only get two-year associate degrees, whose debt levels may not be as high as other people, but whose earnings are also very low, and they’re really struggling.

How do other countries finance college? Is there anything that the US could learn from different systems?

Broadly, there are two models of financing higher education. There’s a model that’s seen in continental Europe and in a lot of Asia, where education is funded by taxpayers. People often call this “free” college. But it’s not free, because professors still have to be paid, you have to build buildings. So somebody’s paying for it. It’s financed by all taxpayers rather than the people who go to college.

A problem with the taxpayer-financed systems where people don’t pay is that, in many European countries, for example, you have so-called students for life, or eternal students, who are spending far too long getting a degree. There’s interesting work from Italy in which one prestigious Italian business school introduced very small tuition fees. That led to people speeding up their graduation, because they had to pay something that was nominal.

The other model is the one that you see in many English-speaking countries. The UK, Canada and Australia have a similar model to the one in the US, where students pay directly, but with a bit more government subsidy than we have here. These countries all have government-backed student loan programs as well.

There are a few things these countries do quite well relative to the US, especially in terms of income-driven repayment programs. In the UK and Australia, for example, everyone is automatically enrolled in an income-driven repayment plan that is administered by government tax authorities, and that automatically takes student loan payments out of their paychecks. This is a very progressive way of doing things compared to the continental European model, because you only pay if you go to college. If you went to graduate school, and you earn more, then you pay more.

It’s progressive because you don’t end up levying certain taxes — payroll taxes for example — on people who didn’t go to college, and earn less, on average. The fact that these programs are administered through the country’s tax authorities means that the administration is very easy, and you don’t have all these problems like loan defaults, and people destroying their credit scores and not getting in touch with their servicer.

One low-hanging fruit for improving the system we have already in the US would be to enroll everyone in income-driven payment plans and administer the payments through the IRS. That would eliminate problems related to loan default and provide a lot of forgiveness to low-income people without spending tens or hundreds of billions of dollars helping high earners like MBAs and doctors.

Some argue that blanket loan forgiveness plans like the one that the Biden Administration proposed — which would have canceled $10,000 in debt for those earning less than $125,000 per year — would help alleviate racial inequality. Do you agree?

It would lower racial wealth inequality, but the benefits would be minimal. According to my calculations, forgiving all $1.7 trillion in student debt would lower the racial wealth gap by about 3 percent. Currently the median Black household in the US has around $24,000 in savings, investments, home equity and other kinds of wealth. The median white household has around $189,000 — nearly eight times the wealth of a median Black household. We want to close the racial wealth gap as a society, but I think we’ll all be quite unhappy if it’s only closed by 3 percent. The racial wealth gap is largely driven by differences in income and real estate value, not student loan burden. So, if we want to spend $1.7 trillion, we should be thinking about things like early childhood education or investing in poor, Black neighborhoods to increase property values.

Beyond not doing enough to close the racial wealth gap, blanket student loan forgiveness is just a very regressive policy. In my work with Sylvain Catherine at the Wharton Business School, we found that individuals in the top fifth of the earnings distribution would receive five times as much debt relief as people in the bottom 20 percent of the earnings distribution. There are much more effective ways to target the racial wealth gap without this huge problem of making big transfers to higher-income people.

What advice do you have for prospective students — and their families — considering whether to take out a loan?

College students should be asking themselves whether the degree they are considering enrolling in will pay off in income. There are a lot of great resources, like the Department of Education’s College Scorecard, that people can look at to get a sense of what their realistic earnings are likely to be.

Editor’s note: This article was updated on October 11, 2023, to correct a statement about how the United Kingdom funds undergraduate education. Unlike other parts of the United Kingdom, Scotland generally pays undergraduate tuition fees for residents.

This article originally appeared in Knowable Magazine, an independent journalistic endeavor from Annual Reviews. 

How governments use IMF bailouts to hurt political opponents – new research

M. Rodwan Abouharb, UCL and Bernhard Reinsberg, University of Glasgow

Sri Lanka received a bailout from the International Monetary Fund (IMF) in March amid soaring inflation, debt and a sovereign default.

In exchange for US$3 billion (£2.4 billion), the government committed to spending cuts and tax and financial sector reforms. These have prevented Sri Lankan wages from recovering after they fell by almost half in real terms during the preceding financial crisis, leading to protests in the streets of Colombo.

Sri Lankans’ experience of these measures has been far from uniform. Emerging evidence indicates that the government — led by Ranil Wickremesinghe, part of the Buddhist Sinhalese majority — has concentrated the burdens primarily on ethnic minorities, who are the poorest in Sri Lanka and typically support the opposition.

The government has sought to protect the elite, which is primarily Buddhist Sinhalese, by avoiding imposing wealth taxes and only making small increases in corporation tax. It has placed the costs of austerity on low-income people by doubling the value-added tax rate to 15%.

It has also doubled the tax that people pay on pension-fund returns. Again, this hits poor ethnic minorities hardest because they frequently earn too little to pay income tax.

Unfortunately, this experience is part of a worldwide pattern. Our new book, IMF Lending: Partisanship, Punishment and Protest, shows how governments lump the burden of adjustment on opposition supporters while shielding their own backers – in other words, using IMF programmes for political gain.

IMF programmes and past research

Scholars have long noted that IMF restructuring programmes create winners and losers, but always in relation to different sectors of the economy. For example, the fact that programmes attempt to strengthen exports has been shown to favour farmers and business owners over urban middle-class state employees like civil servants.

The problem with purely comparing sectors is highlighted when you look at citizens’ experiences. One segment of the survey data we used in our research, covering nine countries in Africa, showed that three out of ten civil servants actually thought IMF reforms made their lives better, while a similar proportion observed no difference.

Admittedly this data is from 1999-2001, since none of the more recent surveys that we used asked this question, but it raises an important point: if IMF reforms are entirely bad for the civil service, why are so many civil servants upbeat about the effects? Politics is likely to be the missing piece of the puzzle.

Citizens’ views of IMF programmes in their countries

Chart showing how citizens viewed IMF programmes in their countries
Based on 659 civil servants from Afrobarometer (1999-2001), covering Ghana, Malawi, Mali, Nigeria, Tanzania, Uganda, South Africa, Zambia and Zimbabwe. Afrobarometer

An extensive academic literature already shows that governments often use their discretion to play politics over development loans. For example, a recent study found that projects funded by Chinese money are more likely to be undertaken in the birth region of a political leader.

With IMF programmes, it’s commonly assumed that they narrow borrowing governments’ policy options, but that is an oversimplification. Borrowers certainly have less overall freedom over economic policy, but they maintain broad discretion in how they implement loan conditions. Our study is the first to quantify how they use this discretion and examine the consequences for protests within the countries in question.

Our study

We collected individual survey data from over 100 countries from four widely used sources: Afrobarometer, Asian Barometer, LatinobarĂ³metro and the World Values Surveys. It covers a 40-year timespan up to the late 2010s, with periods varying from region to region.

We first examined whether opposition supporters had different experiences of reforms than government supporters. Sure enough, these were indeed more negative.

We worried this might be because these people are more critical of their governments in general. So we compared countries which had just experienced a restructuring programme with others which had not, and found that sentiment among opposition supporters was much more negative in borrower countries.

The following graph provides an explanation, showing that opposition supporters in countries on IMF programmes suffer relatively more deprivation than government supporters compared to countries not in programmes.

Partisan deprivation in IMF v non-IMF countries

Graph showing how opposition supporters are affected by IMF programmes
Based on 101,055 individuals from 46 countries surveyed in 2011-18. World Values Survey

This “partisan gap” was also wider in countries who went through a more burdensome recent IMF adjustment, which points to the same conclusion.

Partisan deprivation by severity of IMF restructuring

Graph showing deprivation of opposition supporters in less and more severe IMF programmes
Based on 101,055 individuals from 46 countries surveyed in 2011-18. World Values Survey

The effect on protest

We expected that this highly unequal treatment would increase the chances of protest – especially when stoked by opposition politicians. This too was robustly supported across the surveys.

In Africa, people who reported being worse off due to the structural adjustment programme were more likely to protest. Opposition supporters as a whole were also more likely to protest, especially if the country had just experienced a more severe IMF programme.

Again, this data was from 1999-2001. Nonetheless, the other surveys also showed that protest was more likely among opposition supporters, especially during times of high pressure for adjustment.

What can be done

Scholars normally blame the increase in inequality caused by IMF programmes on the loan conditions, but the effects are clearly amplified by governments’ policy choices. How could this situation be improved? The IMF could require borrower countries to impose loan conditions in a non-partisan way, but would probably argue that its mandate prohibits considering domestic politics. Policing this would also be very difficult and time-consuming.

An alternative would be for the IMF to tame its demands on borrower countries. This would reduce the burdens that could be inflicted on opposition supporters. Economists might warn that this could encourage countries to be more financially irresponsible. Equally, however, it ought to make it more likely that adjustment programmes will be completed, thereby making the borrowing country more economically resilient for the future. It would also avoid any adverse reaction from the financial markets against a country breaking conditions.

Another potential avenue is to let opposition parties and civil society organisations participate in bailout negotiations. This would ensure everyone “owns” the bailout, and might even make it harder for incumbent governments to exploit policy conditions for political gain.

M. Rodwan Abouharb, Associate Professor in International Relations, UCL and Bernhard Reinsberg, Reader in Politics, University of Glasgow

This article is republished from The Conversation under a Creative Commons license.

From ancient Greece to Broadway, music has played a critical role in theater

The remnants of a Greek theater in Sicily. Fausto Riolo/Getty Images
Timothy J. Moore, Arts & Sciences at Washington University in St. Louis

Though anxiety about the fate of live theater performances still lingers, Broadway is celebrating its third season since reopening after the COVID-19 pandemic, with a lineup dominated once again by musicals.

The new season includes long-running hits like “Hamilton,” revivals of classics like “Merrily We Roll Along,” new musical adaptations of nonmusical works like “Days of Wine and Roses,” and even “Here We Are,” the last musical by Stephen Sondheim.

Despite its centrality to today’s theater, musicals are often thought of as second class to what is considered legitimate theater, such as William Shakespeare’s “Hamlet” or Arthur Miller’s “Death of a Salesman.” In both of those works, music plays little or no role.

The names of different musicals are illuminated by neon signs.
Broadway musical theater billboards in Times Square in New York City. Ozgur Donmaz/Getty Images

But musicals have been the dominant form of theater across cultures and throughout most of history, including in ancient Greece, the birthplace of theater.

Music, words and songs

My research focuses on the tragedies and comedies of ancient Greece and Rome. Though no scores from these original plays exist, a remarkable number of clues about the sound of ancient theater can be found in the surviving texts of the plays and other sources.

Evidence reveals that the plays of ancient Greece and Rome were decidedly musical affairs.

For example, in a conspicuous place during the performance stood an elaborately dressed player of the “aulos,” a loud and strident woodwind instrument consisting of two pipes played simultaneously. Both actors and choruses sang during their performances to the accompaniment of this instrument.

In this illustration, a man is using two long pipes as a musical instrument.
An illustration of a man playing the ‘aulos,’ or double pipe, in ancient Greece.

Just as in modern musicals, the important components of what made the plays work were the actors’ use of words both spoken and sung.

Oedipus’ woeful song

Consider Sophocles’ “Oedipus the King,” thought by many to be the quintessential Greek tragedy, and often taught and performed as a drama without music. The plot and message of the tragedy are profound and disturbing.

Though Oedipus rises to the heights of human success and becomes an admired ruler of the city of Thebes, he is unaware that he had murdered his father and married his mother. When he learns the truth, he blinds himself and begs to be driven from the city.

Music does much of the work in making this powerful play effective.

Clues in the text of “Oedipus the King” suggest that when it was first performed in about 430 B.C., just under a fifth of the verses were sung or chanted to the accompaniment of the aulos.

Most of the play’s passages accompanied by music are sung by the chorus. Far from mere interludes, the chorus’s songs expressed key themes in both their words and their music.

When the chorus first enters, for example, they sing stately prayers like the one in which they address the oracle of Apollo:

Sweet voiced oracle, Zeus-sent, tell me, what is your message?

But later in the song, their rhythm becomes less self-assured when they turn from prayer to despair at the plague that afflicts their city:

O dear, I’m bearing countless toils!

In conspicuous contrast to the chorus’s emotional songs, Oedipus does not sing through most of the play in his attempt to maintain control in the face of ever more threatening revelations.

The contrast becomes most pointed when the chorus, singing, defends Oedipus’ brother-in-law against a charge that he is plotting to gain the throne:

Don’t strike down in dishonor, on an unclear charge, a dear one who has sworn an oath.

Then Oedipus replies, speaking and not singing:

Know well that when you seek this you are seeking death or exile from this land for me.

Oedipus later yields to the chorus’s wish, but his refusal to participate in their musical performance reflects both his reluctance and his determination to remain in charge.

A marble sculpture of the head of a bearded white man.
A marble bust of the playwright Sophocles. DeAgostini/Getty Images

But when Oedipus has met disaster and enters from his palace after blinding himself, he sings in his distress, and he calls attention to the change in his performance mode by addressing his now uncontrolled voice:

Oh, Oh, how miserable I am. Where on earth am I going? Where does my voice fly out uncontrollably? Oh, my fortune, where have you leapt to?

In contrast to the earlier scenes, it is now the chorus who speaks, distancing themselves from their fallen king:

To someplace dreadful, unbearable to listen to or to see.

Recent productions of Greek drama have followed the textual clues to music provided in the texts, with chorus and actors alternating unaccompanied spoken performance with sung verses, accompanied by the aulos or other instruments.

Notable are performances in ancient Greek at Columbia/Barnard and in English translation at the University of Vermont. These performances indicate how much Greek theater has in common with modern musical theater on Broadway and around the world today.

Timothy J. Moore, John and Penelope Biggs Distinguished Professor of Classics, Arts & Sciences at Washington University in St. Louis

This article is republished from The Conversation under a Creative Commons license. 

7 Smart Home Solutions that Enhance Convenience and Security

Devices that allow you to stay connected to your home from virtually anywhere are all the rage. If you’re looking to seamlessly integrate innovative solutions into your home for added convenience, security and peace of mind, you’ll need smart tech with the right features.

The experts at Masonite, a global industry leader in interior and exterior doors and door systems, share these seven smart home solutions.

Garage Door
Leave behind that nagging feeling that you forgot to shut the garage door when you’re a block away from home. Smart garage door openers that connect to an app on your phone mean you can always check on the status of your door to ensure it’s closed when it should be. It provides the added benefit of keeping track of who’s coming or going while allowing you to remotely open the door for friends, family, neighbors and others who may need access when you’re away.

Front Door
Take your front door to the next level with a high-performance model incorporated with top tech like the Masonite M-Pwr Smart Door, the first residential front door to fully connect to your home’s electrical system and wireless internet network. Homeowners can create a customized welcome-home experience with the door’s motion-activated LED welcome lights and a smart lock that recognizes your arrival and automatically unlocks. Whether at home or away, homeowners can use the door’s smartphone app to program the lighting, confirm if the door is open or closed with a door state sensor or monitor the entryway with a built-in video doorbell.

Plus, the integrated connection to the home’s power means there’s no need to charge or replace device batteries, providing peace of mind that you’re always connected and protected. Available at The Home Depot, homeowners can select from a range of designs, colors and glass styles all made with the Masonite Performance Door System. The system is designed to protect your home from the elements and provide superior weather resistance, energy efficiency and comfort with premium fiberglass construction, a rot-resistant frame and a 4-Point Performance Seal so there’s no need to sacrifice style for enhanced performance.

Mirror
Hectic mornings may never completely be a thing of the past, but you can smooth out the start to your day with a smart mirror that displays important information like weather, news updates and your schedule. Many interactive displays allow you to check notifications and play music for a sleek, stylish addition to the bathroom that helps you stay on track and on time.

Refrigerator
Smart refrigerators are often inherently newer models, meaning they’re typically more energy efficient to save money on electric bills. With built-in features like cameras and sensors that aid in keeping track of grocery lists, they can help reduce food waste by reminding you to consume perishables before they spoil. Some models even include an interactive display that lets you watch recipe videos so you can test your skills with a virtual assistant.

Oven
Wi-Fi connectivity is the key feature of smart ovens, improving the cooking experience with increased control. By using an app on your smartphone, you can remotely preheat the oven and set timers. You can even cook like a pro with models that allow you to import recipes for automatic temperature control.

Dishwasher
Similar to smart appliances like refrigerators and ovens, smart dishwashers bring added convenience to your day along with improved function and efficiency. Connection to Wi-Fi and remote accessibility via smartphone app allow you to start wash cycles and check cycle status while away, receive notifications when detergent is low and more.

Washer and Dryer
If laundry feels like a chore, you can make it less of a hassle with smart washers and dryers that connect to your home Wi-Fi network. These smart appliances allow you to remotely start and stop washing and drying cycles from your smartphone and can send notifications when cycles are finished. Built-in diagnostics send alerts to your phone when there’s a malfunction or it’s time for required maintenance. Plus, they can help you maximize energy efficiency by automatically starting a cycle during off-peak hours.

Visit Masonite.com/MPWR-Smart-Doors to find more innovative solutions.

SOURCE:
Masonite Doors

Tuesday, November 14, 2023

Success Strategies for First-Round and Campus Interviews

by Dr. Sarah Ruth Jacobs

Tuesday, November 14, 2023
Asian woman shaking hands with out-of-frame man
PeopleImages.com - Yuri A/Shutterstock

If the initial application materials are enough to get a faculty candidate into a first-round interview, then congratulations are in order: the candidate's qualifications are enough to secure the job. Now, what is left is a bit more nebulous: is the candidate impressive in person? Can the candidate speak to diverse audiences and relate well with the institution's students? Is the candidate able to present a riveting and relevant research agenda? Does the candidate want to be affiliated with and serve the institution in a variety of ways?

First-Round Interviews

When it comes to a first-round interview, here are some considerations for candidates to keep in mind:

Enthusiasm tempered with professionalism will go a long way. In a first-round interview, the hiring committee will want to gauge the candidate's level of interest and enthusiasm for the position. Candidates who are able to bring and maintain a genuinely positive, engaged, and collaborative energy will leave a strong impression. This is not the time to be nervous or reserved. At the same time, speaking for too long, giving vague or unfocused answers, faking enthusiasm, and not consistently connecting to the position can work against a candidate, so it is a delicate balance between enthusiasm and professionalism.

Research and preparation are just as important at this stage as they will be in the next. Be overly prepared to answer the most challenging questions, even in the first-round interview. These questions might include:

  • Can you discuss one or two recent articles in your field that have influenced your thinking on a given topic?
  • How do you think the students at your current institution compare to our students?
  • Who would you most like to collaborate with at our institution?
  • What approaches would you bring to students who are not well-prepared for an introductory course?
  • Tell us what your research plans are after you finish your current book project.

A lack of preparation will communicate a lack of readiness and seriousness to the interviewers.

Campus Interviews

If a first-round interview is successful, candidates will progress to the final stage, the campus visit. This is essentially a day-long job demonstration. Much of the same considerations from the first two stages of the process apply.

Here are some important aspects to be aware of at this stage:

  • Keep pushing your narrative. However you presented yourself in the first two stages, whatever narrative you told, was a convincing one. Keep telling the story of you and what you will do for the institution. Did your cover letter and first-round interview emphasize culturally responsive pedagogy? Then your campus interviews, teaching demo, and even lecture will rely on that approach. Have a list of impressive achievements that you have been a part of, and be prepared to discuss each item.
  • Maintain your enthusiasm. The campus interview process will be exhausting. At points, you may feel like you are running out of things to say. Try, however you can, to keep up your energy, continually demonstrate a positive attitude, and create an inspiring and enlivening experience for those around you. This might involve some preparation work -- some "talking points" that you can bring up when it feels like conversation is stalled.
  • Research everyone you will meet and make targeted talking points. You will likely meet the dean and other members of the administration. Usually, you will be given a list of who you will meet with well in advance. Research those people and come up with well-informed questions and talking points that connect you and your abilities with the interests (and initiatives) of the institution.
  • A job talk that draws and speaks to a diverse audience is key. If a candidate has time, he/she/they can find a way to create a job talk that speaks directly to the institution. One successful candidate that I know actually researched immigrant culture in the area of the college and brought that research into a job talk. Most likely, a candidate will not be able to create a job talk just for one institution, but one's research can be tweaked to speak to an institution's or a student body's interests. Dr. Jeremy M. Brown, a professor of biology at Louisiana State, agrees that "an outstanding research talk…is one of the strongest predictors of a job offer. Great talks draw an audience into the narrative of a project and make them want to know the answers to the research questions in the way that a great book makes a reader obsess over how the story will end."

The initial and campus interviews are largely an audition: what role(s) will this person take on at the institution, will students be engaged by this person and his/her/their research agenda, and will this person be tenurable and a good representative for the department and the wider community? The narrative that each candidate tells about his/her/their candidacy will be the narrative that is discussed by the committee members. At that point, it is up to the committee members to determine which narrative best serves the department's and the institution's needs.

HigherEdJobs

This article is republished from HigherEdJobs® under a Creative Commons license. 

Is time travel even possible? An astrophysicist explains the science behind the science fiction

If traveling into the past is possible, one way to do it might be sending people through tunnels in space. by raggio5 via Pixabay
Adi Foord, University of Maryland, Baltimore County

Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to curiouskidsus@theconversation.com.


Will it ever be possible for time travel to occur? – Alana C., age 12, Queens, New York


Have you ever dreamed of traveling through time, like characters do in science fiction movies? For centuries, the concept of time travel has captivated people’s imaginations. Time travel is the concept of moving between different points in time, just like you move between different places. In movies, you might have seen characters using special machines, magical devices or even hopping into a futuristic car to travel backward or forward in time.

But is this just a fun idea for movies, or could it really happen?

The question of whether time is reversible remains one of the biggest unresolved questions in science. If the universe follows the laws of thermodynamics, it may not be possible. The second law of thermodynamics states that things in the universe can either remain the same or become more disordered over time.

It’s a bit like saying you can’t unscramble eggs once they’ve been cooked. According to this law, the universe can never go back exactly to how it was before. Time can only go forward, like a one-way street.

Time is relative

However, physicist Albert Einstein’s theory of special relativity suggests that time passes at different rates for different people. Someone speeding along on a spaceship moving close to the speed of light – 671 million miles per hour! – will experience time slower than a person on Earth.

People have yet to build spaceships that can move at speeds anywhere near as fast as light, but astronauts who visit the International Space Station orbit around the Earth at speeds close to 17,500 mph. Astronaut Scott Kelly has spent 520 days at the International Space Station, and as a result has aged a little more slowly than his twin brother – and fellow astronaut – Mark Kelly. Scott used to be 6 minutes younger than his twin brother. Now, because Scott was traveling so much faster than Mark and for so many days, he is 6 minutes and 5 milliseconds younger.

Time isn’t the same everywhere.

Some scientists are exploring other ideas that could theoretically allow time travel. One concept involves wormholes, or hypothetical tunnels in space that could create shortcuts for journeys across the universe. If someone could build a wormhole and then figure out a way to move one end at close to the speed of light – like the hypothetical spaceship mentioned above – the moving end would age more slowly than the stationary end. Someone who entered the moving end and exited the wormhole through the stationary end would come out in their past.

However, wormholes remain theoretical: Scientists have yet to spot one. It also looks like it would be incredibly challenging to send humans through a wormhole space tunnel.

Paradoxes and failed dinner parties

There are also paradoxes associated with time travel. The famous “grandfather paradox” is a hypothetical problem that could arise if someone traveled back in time and accidentally prevented their grandparents from meeting. This would create a paradox where you were never born, which raises the question: How could you have traveled back in time in the first place? It’s a mind-boggling puzzle that adds to the mystery of time travel.

Famously, physicist Stephen Hawking tested the possibility of time travel by throwing a dinner party where invitations noting the date, time and coordinates were not sent out until after it had happened. His hope was that his invitation would be read by someone living in the future, who had capabilities to travel back in time. But no one showed up.

As he pointed out: “The best evidence we have that time travel is not possible, and never will be, is that we have not been invaded by hordes of tourists from the future.”

Telescopes are time machines

Interestingly, astrophysicists armed with powerful telescopes possess a unique form of time travel. As they peer into the vast expanse of the cosmos, they gaze into the past universe. Light from all galaxies and stars takes time to travel, and these beams of light carry information from the distant past. When astrophysicists observe a star or a galaxy through a telescope, they are not seeing it as it is in the present, but as it existed when the light began its journey to Earth millions to billions of years ago.

Telescopes are a kind of time machine – they let you peer into the past.

NASA’s newest space telescope, the James Webb Space Telescope, is peering at galaxies that were formed at the very beginning of the Big Bang, about 13.7 billion years ago.

While we aren’t likely to have time machines like the ones in movies anytime soon, scientists are actively researching and exploring new ideas. But for now, we’ll have to enjoy the idea of time travel in our favorite books, movies and dreams.


Hello, curious kids! Do you have a question you’d like an expert to answer? Ask an adult to send your question to CuriousKidsUS@theconversation.com. Please tell us your name, age and the city where you live.

And since curiosity has no age limit – adults, let us know what you’re wondering, too. We won’t be able to answer every question, but we will do our best.

Adi Foord, Assistant Professor of Astronomy and Astrophysics, University of Maryland, Baltimore County

This article is republished from The Conversation under a Creative Commons license. 

Social Goodness: How digital is helping public institutions drive impact

While companies that want to stay competitive in the private sector often rely on new technologies to boost productivity and drive efficiencies, public institutions – including the criminal justice system – frequently lag behind in applying these digital tools. However, when implemented correctly, technology can help level the playing field for underserved communities.

Making a Case for Transformation
In the United States, more than 10,000 developmentally disabled people are sent to prison each month. California opened a complex legal pathway in 2021 for developmentally disabled people to appeal for treatment instead of prison time. Most of these individuals are represented by public defenders – attorneys provided by the county. For public defenders, locating and gaining access to their clients’ records, including medical and mental health records, has historically been time- and labor-intensive. The inefficient analog system that handled hundreds of millions of court documents contributed to this burden.

To help combat these time-consuming challenges, public defenders are turning toward technology and harnessing its capabilities for the good of their clients. For example, a modern client case management system created by digital consultancy Publicis Sapient and the Los Angeles County Public Defender’s Office – the first public defender’s office ever established and still the nation’s largest – helped a developmentally disabled defendant avoid a lengthy prison sentence after an altercation with his brother-in-law.

Lights, Camera, Impact
The case is now chronicled in a short film, “Forgiving Johnny,” which was created by Academy Award-winning director Ben Proudfoot and produced by Publicis Sapient, to shed light on the positive impact technology can have on people and, ultimately, society. The film follows the journey of Los Angeles County public defender Noah Cox and the case against his client, Johnny Reyes, an individual with developmental disabilities who faced a 20-year prison sentence.

Cox needed access to Reyes’ past case files, including documentation that showed how his fetal alcohol syndrome disorder led to intellectual impairment. Using the cutting-edge client case management system that helped digitize about 160 million files and records for the Los Angeles County Public Defender’s Office, Cox was able to digitally access the documentation he needed quickly and push for diversion and treatment for Reyes rather than incarceration.

It was this system that allowed Cox to be more effective and work faster than he had before, ultimately giving him more time to build a stronger case. This digital solution required a few clicks, when in the past, the paper mountain would have made forgiveness for clients next to impossible.

To learn more about how digital business transformation can lead to more positive human outcomes, and to watch the film, visit publicissapient.com.

SOURCE:
“Forgiving Johnny”

Making the Connection Between AFib and Stroke

For many people, the heart naturally contracts and relaxes to a regular beat. However, those living with atrial fibrillation (AFib) experience a quivering or irregular heartbeat that can lead to further health issues including stroke, heart attack, heart failure or sudden cardiac arrest.

In fact, people with AFib are up to five times more likely to have a stroke, yet many people are unaware that AFib is a serious condition. Managing your AFib is important to reducing your stroke risk.

Consider this important information from the American Heart Association’s Getting to the Heart of Stroke, an initiative sponsored nationally by the HCA Healthcare Foundation, to understand if you may be at higher risk of a stroke.

Symptoms
While some people with AFib don’t have symptoms, those who do may experience a racing heartbeat or irregular heart rate. Other common symptoms include heart palpitations (rapid “flopping” or “fluttering” feeling in the chest); lightheadedness or faintness; chest pain or pressure; shortness of breath, especially when lying down; or fatigue.

During AFib, some blood may not be pumped efficiently from the atria (the heart’s two small upper chambers) into the ventricles. Blood that’s left behind can pool in the atria and form blood clots. The clot may block blood flow to the brain, causing a stroke.

Risk Factors
Anyone can develop AFib. The risk factors for AFib are broken into two categories: heart-health factors and behavioral factors. Heart-health factors may include advancing age (especially over age 65), family history of AFib, high blood pressure, prior heart attack or disease, diabetes, sleep apnea and prior heart surgery. Behaviors that may be associated with higher risk factors include excessive alcohol use, smoking and prolonged athletic conditioning. (Appropriate physical activity is important for a healthy lifestyle, but you should discuss your exercise plan with a health care professional.)

“Early identification and treatment of AFib is critical to stroke prevention, especially in high-risk populations experiencing health care disparities or barriers to accessing vital health care resources,” said Steven Manoukian, MD, FAHA, senior vice president at HCA Healthcare. “Common risk factors, like high blood pressure, are more prevalent within Black communities, yet Black patients may be diagnosed less often with AFib. Creating awareness of AFib, stroke risk and treatment options can be a lifesaving first step in stroke prevention.”

Treatment Options
It’s important to talk to your doctor if you think you may have symptoms of AFib or be at risk for AFib. Diagnosis of AFib starts with an in-depth examination from a doctor. Work with your doctor to identify a treatment plan and goals to help manage your AFib and reduce your risk of stroke.

Treatment options for AFib may include medications to prevent and treat blood clots or control heart rate and rhythm, procedures or surgery. Your doctor may also prescribe medications to prevent and treat blood clots that can lead to a stroke. Discuss the best options for you with your doctor to create a shared decision-making plan.

To learn how to manage your AFib and connect with others, visit MyAFibExperience.org.

SOURCE:
American Heart Association

Everyone should start counting spiders


Our collective arachnid aversion could be causing us to overlook something even scarier: Spiders may be disappearing.

I’m obsessed with jumping spiders. But it wasn’t always so.

While never a spider hater or arachnophobe, I was pretty ambivalent about them for most of my life. Then I learned about jumping spiders: I’ve reported on their impressive vision (as good as a cat’s in some ways!), their  surprising smarts (they make plans!) and the discovery that  they have REM sleep (and may even dream!). I was hooked.

I also learned that jumping spiders may be in decline. In tropical forests, it used to be easy to find them in a matter of minutes, says behavioral biologist Ximena Nelson, who studies jumping spiders at the University of Canterbury in Christchurch, New Zealand. But for some species, that’s changed over the last couple decades. “Now, I mean, you just can’t find them at all in some cases.”

In fact, all over the world, all sorts of spiders seem to be disappearing, says conservation biologist Pedro Cardoso of the University of Lisbon. He and a colleague polled a hundred spider experts and enthusiasts globally about the threats facing the animals. “It’s more or less unanimous that something is happening,” he says.

But there are no hard data to prove this. Why not? There are likely a number of reasons, but one possible contributor keeps coming up in my conversations with arachnologists: People really do not like spiders. Even among the least popular animals on Earth, they are especially reviled. One recent study found that people think spiders are the  absolute worst combination of scary and disgusting, beating out vipers, wasps, maggots and cockroaches.

It’s obvious why this is a problem for the house spider who ends up on the receiving end of a rolled-up newspaper. But if our distaste means scientists have a hard time finding the funds to study them, as some suspect is true, it’s also a problem for spiders writ large. For most potentially endangered spiders, there aren’t enough data to consider them for protection. We can’t help spiders if we don’t know which species are in trouble, or where and why they’re disappearing. And if you don’t care about the loss of spiders for their own sake, consider that crashing spider populations are bad news for a whole host of animals — including us.

The case for why people should care about spiders is robust. First, the vast majority of spiders do not bite or harm people, despite rampant misinformation in the media that would have you believe most spiders are out to get you. In reality, a vanishingly small number of spiders are dangerous to humans. Instead, they prey on insects — including mosquitoes, cockroaches and aphids — that actually do cause harm to people in their homes, gardens and fields. Spiders are excellent natural pest controls, but they are often killed by pesticides aimed at those same insect pests. These toxic chemicals also harm people.

Spiders are important food sources for birds, fish, lizards and small mammals. And there are untapped benefits we humans could enjoy someday — if spiders don’t disappear first — such as potential  pharmaceutical and pest control applications derived from  compounds in their venom, and medical and  engineering applications based on their  incredibly strong silk.

None of this is likely to overcome the visceral aversion so many people feel. The fear and disgust is so strong and specific that some scientists have suggested spiders represent a unique cognitive category in our minds. Ask people to name a phobia, and I’ll bet arachnophobia is the first one they think of.

But there may be a way to address the animus and the data gap at the same time: We should all start counting spiders.

Changing minds

People are definitely willing to count things for science. More than half a million people participated in the annual Great Backyard Bird Count in 2023, identifying over 7,500 species over the course of four days in February. Of course, people really like birds.

But citizen, or community, science has also proven successful for small-scale projects with insects and other invertebrates, says Helen Roy, an ecologist at the UK Centre for Ecology and Hydrology in Wallingford, and coauthor of an assessment of the potential for citizen science in the 2022  Annual Review of Entomology. It offers  people the chance to be a part of science, even to become local experts. “There are still discoveries to be made on people’s doorsteps,” Roy says. “And I think that’s tremendously exciting.”

Roy recently worked with a graduate student who received nearly 3,000 applications to participate in a citizen science project on the biodiversity of slugs. Yep, slugs. The 60 lucky people who made the cut went out into their gardens at night for 30 minutes, every four weeks for a year, to collect and attempt to identify every slug and snail they could find, and then send them alive to the scientists. Not only did the slug counters enjoy the task, it corrected some of the assumptions they had about the slimy little animals. “They’re not all pests,” Roy says. “Citizen science is a really wonderful opportunity to be able to challenge people’s thinking.”

Could this work for spiders? The UK’s Natural History Museum in London has already shown that it can on a national scale, with its Fat Spider Fortnight project on  iNaturalist, a popular online platform for crowdsourcing identifications of plants, animals and more. In 2021, hundreds of people in the UK contributed more than 1,250 observations of 11 relatively large spider species the project had targeted, including the green meshweaver and the flower crab spider. The entries will be added to the British Arachnological Society’s  Spider Recording Scheme, which has been collecting observations since 1987.

And there is reason to believe that learning about spiders can change how people feel about them, even in extreme cases. Australian author Lynne Kelly was so afraid of spiders that just going for a hike or being in her garden had become difficult. But she managed to conquer her arachnophobia, and today she welcomes spiders into her garden and even her house. Learning made the difference, says Kelly, who’s written a book about her transformation. Being able to identify species and understand their habits made their behavior seem less erratic. She began seeing house spiders as harmless roommates and, eventually, friends. “One of the secrets was, I give them names,” she says. “Giving them names made them individuals. So it wasn’t, ‘Ack! Spider!’ It was, ‘There’s Fred.’”

Regular spider despisers may also have a change of heart after getting to know their eight-legged neighbors. This is what happened to Randy Supczak, an engineer in San Diego, after he came across a spider in his driveway in 2019.

“It kind of freaked me out a little bit,” Supczak says. So he went online, found a Facebook group dedicated to identifying spiders, and uploaded a photo: It was a noble false widow. He read that the species is nocturnal. “So I went outside that night with a flashlight, and I was shocked with what I saw,” he says. “Just everywhere, spiders.”

Something about discovering this hidden world of spiders grabbed Supczak’s curiosity. “Immediately, I was obsessed with learning about them.” Since then, he’s become a spider evangelist and started his own Facebook group where he helps San Diegans identify and learn about local spiders. He’s found that a little bit of knowledge can turn someone from a squisher to a relocator. “I consider that a big accomplishment,” he says. “I’ll take that.”

Ecologist and self-proclaimed spider ambassador Bria Marty tested whether learning about spiders can change how people feel about them for her master’s thesis project at Texas State University in San Marcos. She recruited college students to find and identify spiders using an illustrated guide and then upload photos to  iNaturalist. Marty, currently a PhD student at Texas A&M University-Corpus Christi, surveyed participants before and after the activity, and one thing jumped out: Afterwards, people reported being far less likely to react negatively to a spider. “Doing an activity like this really does help a lot around fear,” she says.

This kind of change has been known to happen to iNaturalist users, says Tony Iwane, the platform’s outreach and support coordinator and a self-described spider lover. He pointed me to a thread on the site’s discussion forum about how contributing to iNaturalist helped people overcome their fear of spiders, with users sharing the “gateway spider” species that changed how they felt. For @mira_l_b, it was the particularly tiny  Salticid (jumping spider) species  Talavera minuta. “If I am finding myself confronting life-long fears and cooing sweetly to tiny  Salticidae,” she wrote, “then there’s hope for us all!”

When I finally figured out how to find jumping spiders in my neighborhood, it only endeared them more to me. Sometimes they jump away before I can get a good enough look to ID them or take a photo with my phone. But other times, they stop, turn around and look right at me. Something about locking eyes with a half-centimeter-long animal so different from us is amazing to me. It also makes for some pretty cute photos.

Spiders count

If even a fraction of the number of people counting birds were willing to do the same for spiders, would that generate data that could make a meaningful difference? Dimitar Dimitrov, an arachnologist who studies the evolution of spider diversity at the University Museum of Bergen in Norway, thinks it could.

During an interview in 2021 for a story on spider cognition, Dimitrov lamented the lack of scientific attention and funding that spiders receive relative to other animals like  birds: “I think there are more ornithologists than species of birds.” I asked if citizen science could help fill the gap. “Definitely, I think this is the way to go,” he said.

We know so little, and biodiversity is declining so fast, he told me, even the level of funding national governments can muster for traditional science couldn’t handle the scale and urgency of the challenge. But involving the public has the potential to make a big impact in a short time, Dimitrov said. “All these people in their free time doing something like this as a hobby, a few hours here and there, can actually contribute a huge amount of information that is probably able to change, qualitatively, what we know about nature and biological diversity.”

Of course, identifying spiders is not the same as identifying birds. Most spiders are nocturnal, and their lives can be ephemeral and seasonal, perhaps necessitating more than one count per year. And in many cases, the species can’t be identified without looking at the reproductive parts under a microscope. Don’t worry, nobody is asking you to do this: A decent photo can often yield a genus-level ID, and sometimes even the species, with the help of arachnologists and amateur spider enthusiasts like Supczak. Even just determining which family a spider is in, whether it’s an orb weaver or a trapdoor spider for example, can be useful scientific data, Dimitrov says.

The University of Lisbon’s Cardoso was enthusiastic when I asked him about the potential for a worldwide citizen science project aimed at collecting spider data. “I think it will be really, really cool,” he says. “We’ll just need to have that critical mass in different countries to start this.”

Maybe you’ll be part of that critical mass if a global spider count comes to be. In the meantime, look around your house or garden, find some spiders, upload the photos, and discover who they are.

I know spiders won’t appeal to everyone the same way birds do. They don’t have beautiful feathers, and they don’t sing beautiful songs. But they also won’t fly away while you try to take a photo, especially if they are hanging out in a web.

And if you find a jumping spider, she just might turn around and look right at the camera, ready for her close-up.

This article originally appeared in Knowable Magazine, an independent journalistic endeavor from Annual Reviews.

What makes an ideal main street? This is what shoppers told us

Irina Grotkjaer/Unsplash
Louise Grimmer, University of Tasmania; Martin Grimmer, University of Tasmania, and Paul J. Maginn, The University of Western Australia

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and revitalise main streets. The goal is to make them attractive places to increase shopper numbers, provide pleasant places for communities, and boost local economies.

Despite the efforts that go into planning, maintaining and marketing local shopping areas, the people who use these places are often not consulted about what they actually want and need on their main street. Our research is the only-known Australian study to ask shoppers about the key elements, and shops and services, they regard as contributing to the ideal main street.

So what types of stores and services do they want?

Pharmacies are the top choice. Intriguingly, four types of stores/services that are disappearing from main streets around Australia – the post office, bank, department store and newsagent – are in the top ten (out of 45 choices in our survey).

What are the key shops and services?

We wanted to find out what consumers see as their ideal local shopping street. What kinds of shops and services matter most for them? Which other elements of local shopping places do they want?

Curiously, users are often not asked these questions. Yet their answers are essential if we are to design new towns, suburbs and regional centres, and improve existing ones, so more people want to work, shop and visit them.

We surveyed a representative sample of 655 shoppers from around Australia about their local shopping preferences.

We provided a list of 45 different stores and services. Participants were asked to rank them in order of importance from one to 45.

Overwhelmingly, participants considered the pharmacy the most important store or service for an ideal main street. Across gender, age and location, pharmacies were consistently number one.

Similarly, four types of stores and services – the post office, bank, department store and newsagent – appeared in the top ten most important, regardless of demographics.

The top ten stores and services in an ideal main street. Louise Grimmer

What other key elements are important?

We then asked participants about the importance of different elements of main streets. We provided 21 elements and participants were asked to rate each on a Likert scale from 1, “not at all important”, to 7, “extremely important”.

Shoppers rated “cleanliness” as the most important element for their ideal shopping area. It was followed by “safety and security” and “parking”.

Aside from the “retail mix”, in most areas local councils have control over nine of the ten top elements. “Safety and security” also involves police and individual security services that centres and some stores employ.

The top ten elements of an ideal main street. Louise Grimmer

Motivation for shopping affects choices

We also tested for shoppers’ levels of hedonic and utilitarian orientation. Hedonic shoppers really enjoy the act of shopping. They experience euphoria and pleasure and they buy so they can go shopping, rather than shopping so they can buy.

Utilitarian shoppers, on the other hand, are rational and cognitive and they view shopping as a task or chore. Buying products they need is simply a “means to an end”. They get no great satisfaction from the activity.

Hedonic shoppers are more often women. Men tend to be more utilitarian. We tend to become more utilitarian as we get older.

We were interested to find out if people’s responses to our questions were different depending on whether they were hedonic (shop for pleasure) or utlilitarian (shop for practical needs) shoppers.

For the most important store or service, hedonic and utilitarian shoppers both rated a pharmacy as number one. And they ranked similar stores and services in their top ten.

Top ten stores and services for hedonic shoppers. Louise Grimmer

But there were some differences. Hedonic shoppers included a lifestyle/gift store and department store in their top ten. Utilitarian shoppers did not. Instead they rated the post office and the newsagent as important.

This finding makes sense. Lifestyle stores, gift shops and department stores offer the hedonic shopper the chance to browse and enjoy quality surroundings and service. The post office and newsagent allow the utilitarian shopper to complete tasks quickly and easily – no browsing required.

Top ten stores and services for utilitarian shoppers. Louise Grimmer

Despite similarities in their top-ranked shops and services, hedonic and utilitarian shoppers’ rankings of the most important elements of local shopping areas were starkly different.

For hedonic shoppers, the complete visitor experience, including the surroundings and atmosphere, is an important aspect of their ideal shopping area. Their top ten elements reflected this. They selected a combination of tangible elements, including public art, aesthetics, greenery and lighting, to complement the more ephemeral such as events and activities, night-time economy, sustainability and history and culture.

The top ten elements for hedonic shoppers. Louise Grimmer

Utilitarian shoppers rated elements that help make a task-oriented shopping trip easier. Wayfinding (all the ways to help people navigate a space), signage and information, walkability, retail mix, and services and amenities were important for them.

The only two elements both groups agreed should be in the top ten were lighting, and seating and tables.

The top ten elements for utilitarian shoppers. Louise Grimmer

Making main streets the best they can be

There is an increasing understanding that retailing will not continue to be the main or sole reason people visit town centres. While still important, retail will more often complement services, attractions and “experiences” as the major factors that entice visitors.

This requires local councils, chambers of commerce and marketing organisations to perform a juggling act. They need to market shopping precincts as being attractive for shoppers while showcasing a range of services and attractions in these areas that appeal to other types of visitors.

Making shopping areas the best they can be is challenging work. Different people want different things from main streets.

Our findings provides insights for local councils, which have a primary policy responsibility for main streets, as well as developers, investors and individual store owners. This knowledge can help them better plan and improve the retail and service mix for everyone.

Louise Grimmer, Retail Scholar, University of Tasmania; Martin Grimmer, Pro Vice-Chancellor and Professor of Marketing, University of Tasmania, and Paul J. Maginn, Interim Director, UWA Public Policy Institute; Associate Professor & Programme co-ordinator (Masters of Public Policy), The University of Western Australia

This article is republished from The Conversation under a Creative Commons license.